{"id":1086,"date":"2026-09-22T09:09:02","date_gmt":"2026-09-22T12:09:02","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=1086"},"modified":"2026-09-28T17:28:27","modified_gmt":"2026-09-28T20:28:27","slug":"reels-vs-feed-meta-ads-presupuesto","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/","title":{"rendered":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto"},"content":{"rendered":"<p><strong>No elijas un ganador entre Reels y feed.<\/strong> Reels suele sembrar (descubrimiento, alcance eficiente sobre gente fr\u00eda); el feed suele cosechar (m\u00e1s disposici\u00f3n a leer, considerar y comprar). El presupuesto se reparte seg\u00fan <strong>objetivo + etapa del embudo + creativos que tengas para cada formato<\/strong>, no seg\u00fan \u201cd\u00f3nde el CPC es m\u00e1s barato\u201d.<\/p>\n<p>La pregunta \u00fatil no es \u201c\u00bfReels o feed?\u201d, sino \u201c\u00bfqu\u00e9 le estoy pidiendo a cada ubicaci\u00f3n en este tramo del embudo?\u201d.<\/p>\n<h2>\u00bfReels o feed: cu\u00e1l conviene seg\u00fan el embudo?<\/h2>\n<p>Pens\u00e1 en estado mental, no en tama\u00f1o de video:<\/p>\n<ul>\n<li><strong>Reels:<\/strong> consumo r\u00e1pido, entretenimiento, descubrimiento. Bueno para notoriedad y prospecci\u00f3n. Pedirle cierre de venta fr\u00eda es pedirle lo que no hace bien.<\/li>\n<li><strong>Feed (IG\/FB):<\/strong> m\u00e1s pausa, copy m\u00e1s largo, cat\u00e1logo, oferta concreta. Suele empujar mejor conversi\u00f3n y retargeting de quien ya te conoce.<\/li>\n<li><strong>Stories:<\/strong> urgencia, promo con caducidad, retargeting corto. Complementa, no reemplaza.<\/li>\n<\/ul>\n<p>Regla corta:<\/p>\n<ul>\n<li>Alto embudo \/ marca poco conocida \u2192 m\u00e1s peso en <strong>Reels<\/strong> (y video adaptado).<\/li>\n<li>Consideraci\u00f3n \u2192 mix: Reels mantiene presencia, feed aporta argumento y prueba social.<\/li>\n<li>Conversi\u00f3n \/ carrito \/ clients \u2192 m\u00e1s peso en <strong>feed<\/strong> (y Stories para urgencia).<\/li>\n<\/ul>\n<p>Reels y feed no son rivales: el feed cosecha lo que Reels siembra. Vaciar todo en fondo de embudo da resultados r\u00e1pidos que se secan; vaciar todo en descubrimiento genera alcance que nunca se convierte.<\/p>\n<h2>\u00bfAdvantage+ placements o separar Reels y feed?<\/h2>\n<p><strong>Unificar (Advantage+ placements)<\/strong> es el default sensato cuando el volumen de conversiones es chico o el budget es ajustado: no fragment\u00e1s se\u00f1al, el set acumula eventos y Meta busca impresiones eficientes donde est\u00e9n. Encaja con cuentas que ya operan Advantage+ \/ ASC; revis\u00e1 <a href=\"https:\/\/clica.agency\/blog\/estructura-campanas-meta-ads-ecommerce-2026\/\">estructura de campa\u00f1as Meta Ads eCommerce 2026<\/a> antes de inventar diez ad sets por ubicaci\u00f3n.<\/p>\n<p><strong>Separar por placement<\/strong> tiene sentido cuando necesit\u00e1s:<\/p>\n<ol>\n<li>Leer limpio costo y contribuci\u00f3n de cada superficie.<\/li>\n<li>Proteger marca (evitar inventarios que no encajan).<\/li>\n<li>Forzar presupuesto a un placement que el algoritmo infravalora pero rinde en caja.<\/li>\n<\/ol>\n<p>Contrato: cada set aprende por su cuenta. Si no hay volumen, separar suele hacer m\u00e1s da\u00f1o que bien.<\/p>\n<p>V\u00eda intermedia: Advantage+ como base + un test acotado con placements separados para calibrar creativos; despu\u00e9s volv\u00e9s a unificar con variantes mejores.<\/p>\n<h2>\u00bfPor qu\u00e9 Reels \u201cconvierte peor\u201d en el Ads Manager?<\/h2>\n<p>Porque el <strong>\u00faltimo clic<\/strong> premia donde cae el clic final (casi siempre feed) e ignora qui\u00e9n sembr\u00f3 la demanda d\u00edas antes. Si mov\u00e9s plata solo hacia \u201cdonde convierte el reporte\u201d, pod\u00e9s estar cortando justo el discovery que alimenta las <a href=\"https:\/\/clica.agency\/blog\/como-disenar-el-exito-en-ventas\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"Embudos de venta para eCommerce: cu\u00e1les usar en 2026\">ventas<\/a> de la semana que viene.<\/p>\n<p>Mir\u00e1 contribuci\u00f3n en ventana m\u00e1s larga, coherencia con backend\/caja, y se\u00f1al limpia (Pixel + CAPI). El placement no salva una atribuci\u00f3n mal le\u00edda.<\/p>\n<h2>\u00bfSirve el mismo creativo para Reels y para el feed?<\/h2>\n<p>Casi nunca. El placement <strong>amplifica<\/strong> la creatividad; no la reemplaza.<\/p>\n<ul>\n<li><strong>Reels:<\/strong> vertical 9:16, sonido desde el primer segundo, gancho antes del swipe.<\/li>\n<li><strong>Feed:<\/strong> 4:5 o cuadrado, tolera mute + copy m\u00e1s largo.<\/li>\n<li><strong>Stories:<\/strong> pantalla completa, mensaje corto, urgencia.<\/li>\n<\/ul>\n<p>Sub\u00ed variantes por ubicaci\u00f3n dentro del mismo anuncio cuando puedas. Un solo video cuadrado \u201cpara todo\u201d castiga al placement peor adaptado y ensucia la comparaci\u00f3n Reels vs feed. Si renov\u00e1s piezas, el <a href=\"https:\/\/clica.agency\/blog\/ugc-vs-creatividad-profesional-meta-ads-ecommerce\/\">mix UGC vs profesional<\/a> y detectar <a href=\"https:\/\/clica.agency\/blog\/como-detectar-fatiga-creativa-meta-ads-ecommerce\/\">fatiga creativa<\/a> importan m\u00e1s que pelearte con el slider de ubicaciones.<\/p>\n<h2>\u00bfC\u00f3mo decido el reparto de presupuesto esta semana?<\/h2>\n<p>Checklist operativo:<\/p>\n<ol>\n<li>Defin\u00ed el objetivo del set (descubrimiento, consideraci\u00f3n, compra).<\/li>\n<li>Empez\u00e1 por Advantage+ placements salvo motivo claro de control o lectura.<\/li>\n<li>Adapt\u00e1 creativos por ubicaci\u00f3n (no clones).<\/li>\n<li>No juzgues Reels solo por CPA de \u00faltimo clic.<\/li>\n<li>Revis\u00e1 landing: el placement no arregla un checkout trabado.<\/li>\n<li>Ajust\u00e1 sobre ventanas estables, no sobre el ruido de 24 horas.<\/li>\n<\/ol>\n<h2>Esta semana: placements con criterio<\/h2>\n<ol>\n<li>Marc\u00e1 qu\u00e9 % del budget est\u00e1 pidiendo conversi\u00f3n fr\u00eda a Reels (y bajalo si duele).  <\/li>\n<li>Confirm\u00e1 que ten\u00e9s variante 9:16 real para video corto, no un recorte del feed.  <\/li>\n<li>Si el volumen es bajo, unific\u00e1 ubicaciones; si necesit\u00e1s lectura, abr\u00ed un test chico separado.  <\/li>\n<li>No muevas el presupuesto cada d\u00eda por CPC.  <\/li>\n<li>Cruz\u00e1 Ads Manager con caja antes de \u201cmatar\u201d discovery.<\/li>\n<\/ol>\n<p>Repart\u00ed placements como operaci\u00f3n de embudo, no como guerra de formatos. Si quer\u00e9s aterrizar el mapa Reels\/feed con tu margen y tu volumen, en Clica lo vemos con el equipo.<\/p>\n<p>Para seguir profundizando: revis\u00e1 <a href=\"https:\/\/clica.agency\/blog\/ugc-vs-creatividad-profesional-meta-ads-ecommerce\/\">UGC vs creatividad profesional<\/a>, <a href=\"https:\/\/clica.agency\/blog\/como-detectar-fatiga-creativa-meta-ads-ecommerce\/\">c\u00f3mo detectar fatiga creativa<\/a> y <a href=\"https:\/\/clica.agency\/blog\/cuanto-invertir-meta-ads-ecommerce\/\">cu\u00e1nto invertir en Meta Ads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto seg\u00fan embudo, cu\u00e1ndo usar Advantage+ placements y por qu\u00e9 no decidir solo por el clic m\u00e1s barato.<\/p>\n","protected":false},"author":2,"featured_media":1085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica<\/title>\n<meta name=\"description\" content=\"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica\" \/>\n<meta property=\"og:description\" content=\"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Clica\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T12:09:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T20:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mathias Schusterman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mathiaschu\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Schusterman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/\"},\"author\":{\"name\":\"Mathias Schusterman\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#\\\/schema\\\/person\\\/e34c5536086638852be2c41353a8c97d\"},\"headline\":\"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto\",\"datePublished\":\"2026-09-22T12:09:02+00:00\",\"dateModified\":\"2026-09-28T20:28:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/\"},\"wordCount\":770,\"publisher\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png\",\"articleSection\":[\"Estrategia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/\",\"name\":\"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png\",\"datePublished\":\"2026-09-22T12:09:02+00:00\",\"dateModified\":\"2026-09-28T20:28:27+00:00\",\"description\":\"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png\",\"contentUrl\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/reels-vs-feed-meta-ads-presupuesto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/clica.agency\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/\",\"name\":\"Clica\",\"description\":\"Contamos lo que aprendemos mientras ayudamos a marcas a crecer\",\"publisher\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clica.agency\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#organization\",\"name\":\"Clica\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo-pink.svg\",\"contentUrl\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/logo-pink.svg\",\"width\":1,\"height\":1,\"caption\":\"Clica\"},\"image\":{\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/instagram.com\\\/somos.clica\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/agencia-clica\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/clica.agency\\\/blog\\\/#\\\/schema\\\/person\\\/e34c5536086638852be2c41353a8c97d\",\"name\":\"Mathias Schusterman\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/mathias-schusterman-768x870.jpg\",\"contentUrl\":\"https:\\\/\\\/clica.agency\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/mathias-schusterman-768x870.jpg\",\"caption\":\"Mathias Schusterman\"},\"description\":\"Mathias Schusterman es fundador y CEO de Clica, agencia de marketing para eCommerce creada en 2019. Trabaja con marcas que venden online en paid media, email marketing y estrategia de crecimiento, y acompa\u00f1a a due\u00f1os de tiendas con consultor\u00eda 1 a 1 y el programa eCommerce Lab. En internet publica como mathiaschu.\",\"sameAs\":[\"https:\\\/\\\/mathiaschu.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mathias-schusterman-a2160a10\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@mathiasschu\",\"https:\\\/\\\/twitter.com\\\/mathiaschu\",\"https:\\\/\\\/instagram.com\\\/mathias.two\"],\"url\":\"https:\\\/\\\/mathiaschu.com\\\/\",\"alternateName\":\"mathiaschu\",\"jobTitle\":\"Fundador y CEO de Clica\",\"worksFor\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/clica.agency\\\/#organization\",\"name\":\"Clica\",\"url\":\"https:\\\/\\\/clica.agency\\\/\"},\"knowsAbout\":[\"eCommerce\",\"Paid media\",\"Meta Ads\",\"Google Ads\",\"Email marketing\",\"Estrategia de crecimiento para eCommerce\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica","description":"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/","og_locale":"es_ES","og_type":"article","og_title":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica","og_description":"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.","og_url":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/","og_site_name":"Clica","article_published_time":"2026-09-22T12:09:02+00:00","article_modified_time":"2026-09-28T20:28:27+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png","type":"image\/png"}],"author":"Mathias Schusterman","twitter_card":"summary_large_image","twitter_creator":"@mathiaschu","twitter_misc":{"Escrito por":"Mathias Schusterman","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#article","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/"},"author":{"name":"Mathias Schusterman","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d"},"headline":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto","datePublished":"2026-09-22T12:09:02+00:00","dateModified":"2026-09-28T20:28:27+00:00","mainEntityOfPage":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/"},"wordCount":770,"publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"image":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#primaryimage"},"thumbnailUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png","articleSection":["Estrategia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/","url":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/","name":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto | Clica","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#primaryimage"},"image":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#primaryimage"},"thumbnailUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png","datePublished":"2026-09-22T12:09:02+00:00","dateModified":"2026-09-28T20:28:27+00:00","description":"Reels vs feed en Meta Ads: d\u00f3nde conviene el presupuesto seg\u00fan objetivo, creativo y fase (prospecting o remarketing) en eCommerce.","breadcrumb":{"@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#primaryimage","url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png","contentUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-22-reels-vs-feed-meta-ads-ecommerce.cover_.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/clica.agency\/blog\/reels-vs-feed-meta-ads-presupuesto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/clica.agency\/blog\/"},{"@type":"ListItem","position":2,"name":"Reels vs feed en Meta Ads: d\u00f3nde poner el presupuesto"}]},{"@type":"WebSite","@id":"https:\/\/clica.agency\/blog\/#website","url":"https:\/\/clica.agency\/blog\/","name":"Clica","description":"Contamos lo que aprendemos mientras ayudamos a marcas a crecer","publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clica.agency\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/clica.agency\/blog\/#organization","name":"Clica","url":"https:\/\/clica.agency\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","contentUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","width":1,"height":1,"caption":"Clica"},"image":{"@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/somos.clica","https:\/\/www.linkedin.com\/company\/agencia-clica"]},{"@type":"Person","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d","name":"Mathias Schusterman","image":{"@type":"ImageObject","url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/mathias-schusterman-768x870.jpg","contentUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/mathias-schusterman-768x870.jpg","caption":"Mathias Schusterman"},"description":"Mathias Schusterman es fundador y CEO de Clica, agencia de marketing para eCommerce creada en 2019. Trabaja con marcas que venden online en paid media, email marketing y estrategia de crecimiento, y acompa\u00f1a a due\u00f1os de tiendas con consultor\u00eda 1 a 1 y el programa eCommerce Lab. En internet publica como mathiaschu.","sameAs":["https:\/\/mathiaschu.com\/","https:\/\/www.linkedin.com\/in\/mathias-schusterman-a2160a10\/","https:\/\/www.youtube.com\/@mathiasschu","https:\/\/twitter.com\/mathiaschu","https:\/\/instagram.com\/mathias.two"],"url":"https:\/\/mathiaschu.com\/","alternateName":"mathiaschu","jobTitle":"Fundador y CEO de Clica","worksFor":{"@type":"Organization","@id":"https:\/\/clica.agency\/#organization","name":"Clica","url":"https:\/\/clica.agency\/"},"knowsAbout":["eCommerce","Paid media","Meta Ads","Google Ads","Email marketing","Estrategia de crecimiento para eCommerce"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/comments?post=1086"}],"version-history":[{"count":2,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1086\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1086\/revisions\/1107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media\/1085"}],"wp:attachment":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/categories?post=1086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/tags?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}