{"id":1096,"date":"2026-09-25T08:50:55","date_gmt":"2026-09-25T11:50:55","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=1096"},"modified":"2026-09-25T08:51:18","modified_gmt":"2026-09-25T11:51:18","slug":"advantage-audience-vs-lookalike-intereses-meta-ads","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/","title":{"rendered":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026)"},"content":{"rendered":"<p><strong>En 2026 el default de prospecci\u00f3n en Meta es Advantage+ Audience (audiencia amplia \/ sugerida) con buena se\u00f1al; el lookalike entra cuando ten\u00e9s semilla limpia y quer\u00e9s m\u00e1s control; los intereses quedan como apoyo, no como columna vertebral.<\/strong> Si arm\u00e1s todo el cold solo con intereses detallados \u201cporque siempre lo hicimos as\u00ed\u201d, le sac\u00e1s aire al algoritmo justo cuando m\u00e1s pesa la se\u00f1al de conversiones.<\/p>\n<p>La pregunta \u00fatil no es \u201c\u00bfcu\u00e1l es la audiencia m\u00e1gica?\u201d, sino \u201c\u00bfcon la data que tengo hoy, Advantage+, lookalike o intereses me dejan aprender sin pelear contra el delivery?\u201d.<\/p>\n<h2>\u00bfQu\u00e9 es Advantage+ Audience y cu\u00e1ndo conviene?<\/h2>\n<p>Advantage+ Audience (o audiencia sugerida \/ amplia seg\u00fan c\u00f3mo lo veas en el Ads Manager) deja que Meta busque gente parecida a quienes ya convierten, usando tu pixel\/CAPI, el creativo y el historial de la cuenta. No es \u201ctirar plata a cualquiera\u201d: es soltar el targeting detallado cuando la se\u00f1al alcanza.<\/p>\n<p>Conviene cuando:<\/p>\n<ul>\n<li>Ten\u00e9s conversiones suficientes para que el set aprenda (y tracking vivo).<\/li>\n<li>El creativo y la oferta ya responden en cold o semi-cold.<\/li>\n<li>Prefer\u00eds escala y aprendizaje a micromanagement de interest stacks.<\/li>\n<\/ul>\n<p>Esto encaja con campa\u00f1as Advantage+ \/ ASC, pero <strong>no es lo mismo<\/strong> que la estructura de cuenta: la arquitectura Advantage+ vs manual la cubrimos en <a href=\"https:\/\/clica.agency\/blog\/estructura-campanas-meta-ads-ecommerce-2026\/\">estructura de campa\u00f1as Meta Ads eCommerce 2026<\/a>. Ac\u00e1 hablamos de <strong>a qui\u00e9n le mostr\u00e1s<\/strong>, no de c\u00f3mo arm\u00e1s ASC vs ABO.<\/p>\n<h2>\u00bfCu\u00e1ndo usar lookalike en vez de audiencia amplia?<\/h2>\n<p>Lookalike (p\u00fablico similar) sigue siendo \u00fatil cuando la semilla es fuerte y quer\u00e9s un control que Advantage+ no te da de entrada: calidad de compradores, valor de pedido, o un segmento que no quer\u00e9s diluir.<\/p>\n<p>Usalo cuando:<\/p>\n<ul>\n<li>Ten\u00e9s una semilla limpia (compradores recientes, alto valor, no \u201ctodos los que alguna vez clickearon\u201d).<\/li>\n<li>Quer\u00e9s testear un % acotado antes de abrir a broad.<\/li>\n<li>Advantage+ te diluye en tr\u00e1fico barato que no compra.<\/li>\n<\/ul>\n<p>No lo uses como reemplazo eterno de broad si la cuenta ya escala con Advantage+ y la semilla es chica o ruidosa. C\u00f3mo armar semilla, % y exclusiones est\u00e1 en <a href=\"https:\/\/clica.agency\/blog\/lookalike-meta-ads-escalar-semilla-exclusiones\/\">lookalikes que s\u00ed escalan<\/a>. Este post es la <strong>decisi\u00f3n<\/strong>; aquel es el <strong>c\u00f3mo<\/strong>.<\/p>\n<h2>\u00bfLos intereses todav\u00eda sirven en 2026?<\/h2>\n<p>S\u00ed, pero como apoyo o puente, no como base de toda la prospecci\u00f3n.<\/p>\n<p>Sirven cuando:<\/p>\n<ul>\n<li>Arranc\u00e1s con poca se\u00f1al (cuenta nueva, pocas compras) y necesit\u00e1s un primer filtro.<\/li>\n<li>Quer\u00e9s un test creativo en un nicho muy espec\u00edfico antes de abrir.<\/li>\n<li>Combin\u00e1s sugerencias ligeras sin encerrar el set en diez intereses solapados.<\/li>\n<\/ul>\n<p>Dej\u00e1 de basar el cold solo en interest stacking largo: Meta prioriza se\u00f1al de conversi\u00f3n y delivery. Si el set \u201cintereses\u201d rinde un tiempo y despu\u00e9s se seca, no es que \u201clos intereses murieron\u201d: es que el pool se agot\u00f3 y nunca le diste aire a Advantage+ o a un lookalike con semilla real.<\/p>\n<h2>\u00bfQu\u00e9 se\u00f1al necesito antes de soltar el targeting?<\/h2>\n<p>Sin se\u00f1al, Advantage+ adivina; con se\u00f1al, Advantage+ trabaja. Antes de soltar: pixel + CAPI midiendo el evento correcto sin duplicados groseros; volumen de conversiones que tu cuenta ya sostiene en aprendizaje; y exclusiones claras (compradores y remarketing caliente fuera del cold). El retargeting va en capas aparte, como en <a href=\"https:\/\/clica.agency\/blog\/remarketing-meta-ads-ecommerce-capas-frecuencia\/\">remarketing con capas y frecuencia<\/a>.<\/p>\n<p>Si la se\u00f1al es floja, no \u201ccastigues\u201d con m\u00e1s intereses: arregl\u00e1 tracking y creativo, o us\u00e1 un lookalike chico con semilla de calidad mientras sum\u00e1s data.<\/p>\n<h2>\u00bfC\u00f3mo elijo targeting esta semana sin romper la cuenta?<\/h2>\n<ol>\n<li>Si ya convert\u00eds en cold con Advantage+\/broad: no vuelvas a encerrar el set en intereses \u201cpor costumbre\u201d.<\/li>\n<li>Si ten\u00e9s semilla de compradores limpia y Advantage+ se va de tema: abr\u00ed un lookalike controlado (semilla + %) y compar\u00e1 CPA\/MER, no solo ROAS de Ads Manager.<\/li>\n<li>Si la cuenta es nueva o sin compras: intereses ligeros o lookalike de engagement de calidad como puente; plan de pasar a Advantage+ cuando haya se\u00f1al.<\/li>\n<li>Separ\u00e1 cold de remarketing; no mezcles purchasers en prospecci\u00f3n.<\/li>\n<li>Cambi\u00e1 <strong>una<\/strong> palanca por vez (targeting o creativo), no las dos el mismo d\u00eda.<\/li>\n<\/ol>\n<h2>Esta semana: eleg\u00ed el targeting<\/h2>\n<ol>\n<li>Anot\u00e1 qu\u00e9 usa hoy tu cold: Advantage+, lookalike, intereses o un Frankenstein.  <\/li>\n<li>Si hay se\u00f1al y creativo OK, dej\u00e1 (o abr\u00ed) un set Advantage+ Audience sin interest stack agresivo.  <\/li>\n<li>Si ten\u00e9s compradores limpios, arm\u00e1 o revis\u00e1 un lookalike con semilla y exclusiones.  <\/li>\n<li>Baj\u00e1 intereses al rol de apoyo o test, no de \u00fanica fuente.  <\/li>\n<li>Confirm\u00e1 que remarketing y purchasers est\u00e1n fuera del cold.<\/li>\n<\/ol>\n<p>Eleg\u00ed targeting seg\u00fan se\u00f1al y control que necesit\u00e1s, no seg\u00fan el tutorial de hace tres a\u00f1os. Si quer\u00e9s aterrizar Advantage+ vs lookalike vs intereses con tu volumen de compras y tu margen, en Clica lo vemos con el equipo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.<\/p>\n","protected":false},"author":8,"featured_media":1095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica<\/title>\n<meta name=\"description\" content=\"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica\" \/>\n<meta property=\"og:description\" content=\"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Clica\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-25T11:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T11:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-25-advantage-audience-vs-lookalike-intereses-meta.cover_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SEO Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEO Desk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\"},\"author\":{\"name\":\"SEO Desk\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/c1cfef7cd33a10f0ca1c526ce0edb7d0\"},\"headline\":\"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026)\",\"datePublished\":\"2026-09-25T11:50:55+00:00\",\"dateModified\":\"2026-09-25T11:51:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\"},\"wordCount\":828,\"publisher\":{\"@id\":\"https:\/\/clica.agency\/blog\/#organization\"},\"articleSection\":[\"Estrategia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\",\"url\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\",\"name\":\"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica\",\"isPartOf\":{\"@id\":\"https:\/\/clica.agency\/blog\/#website\"},\"datePublished\":\"2026-09-25T11:50:55+00:00\",\"dateModified\":\"2026-09-25T11:51:18+00:00\",\"description\":\"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/clica.agency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clica.agency\/blog\/#website\",\"url\":\"https:\/\/clica.agency\/blog\/\",\"name\":\"Clica\",\"description\":\"Contamos lo que aprendemos mientras ayudamos a marcas a crecer\",\"publisher\":{\"@id\":\"https:\/\/clica.agency\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clica.agency\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clica.agency\/blog\/#organization\",\"name\":\"Clica\",\"url\":\"https:\/\/clica.agency\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg\",\"contentUrl\":\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg\",\"width\":1,\"height\":1,\"caption\":\"Clica\"},\"image\":{\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/somos.clica\",\"https:\/\/www.linkedin.com\/company\/agencia-clica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/c1cfef7cd33a10f0ca1c526ce0edb7d0\",\"name\":\"SEO Desk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2edcc7e62d33f4769fac64db301d507d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2edcc7e62d33f4769fac64db301d507d?s=96&d=mm&r=g\",\"caption\":\"SEO Desk\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica","description":"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/","og_locale":"es_ES","og_type":"article","og_title":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica","og_description":"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.","og_url":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/","og_site_name":"Clica","article_published_time":"2026-09-25T11:50:55+00:00","article_modified_time":"2026-09-25T11:51:18+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2026\/09\/2026-09-25-advantage-audience-vs-lookalike-intereses-meta.cover_.png","type":"image\/png"}],"author":"SEO Desk","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"SEO Desk","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#article","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/"},"author":{"name":"SEO Desk","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/c1cfef7cd33a10f0ca1c526ce0edb7d0"},"headline":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026)","datePublished":"2026-09-25T11:50:55+00:00","dateModified":"2026-09-25T11:51:18+00:00","mainEntityOfPage":{"@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/"},"wordCount":828,"publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"articleSection":["Estrategia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/","url":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/","name":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026) | Clica","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/#website"},"datePublished":"2026-09-25T11:50:55+00:00","dateModified":"2026-09-25T11:51:18+00:00","description":"Advantage+ Audience, lookalike o intereses en Meta 2026: cu\u00e1ndo usar cada una seg\u00fan se\u00f1al, semilla y control que necesit\u00e1s en eCommerce.","breadcrumb":{"@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clica.agency\/blog\/advantage-audience-vs-lookalike-intereses-meta-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/clica.agency\/blog\/"},{"@type":"ListItem","position":2,"name":"Advantage+ Audience vs lookalike vs intereses en Meta Ads (2026)"}]},{"@type":"WebSite","@id":"https:\/\/clica.agency\/blog\/#website","url":"https:\/\/clica.agency\/blog\/","name":"Clica","description":"Contamos lo que aprendemos mientras ayudamos a marcas a crecer","publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clica.agency\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/clica.agency\/blog\/#organization","name":"Clica","url":"https:\/\/clica.agency\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","contentUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","width":1,"height":1,"caption":"Clica"},"image":{"@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/somos.clica","https:\/\/www.linkedin.com\/company\/agencia-clica"]},{"@type":"Person","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/c1cfef7cd33a10f0ca1c526ce0edb7d0","name":"SEO Desk","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2edcc7e62d33f4769fac64db301d507d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2edcc7e62d33f4769fac64db301d507d?s=96&d=mm&r=g","caption":"SEO Desk"}}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1096"}],"collection":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/comments?post=1096"}],"version-history":[{"count":1,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1096\/revisions"}],"predecessor-version":[{"id":1097,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/1096\/revisions\/1097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media\/1095"}],"wp:attachment":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media?parent=1096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/categories?post=1096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/tags?post=1096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}