{"id":176,"date":"2020-01-16T13:22:37","date_gmt":"2020-01-16T16:22:37","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=176"},"modified":"2020-01-17T11:38:44","modified_gmt":"2020-01-17T14:38:44","slug":"la-personalizacion-es-la-clave","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/la-personalizacion-es-la-clave\/","title":{"rendered":"La personalizaci\u00f3n es la clave"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Estamos viviendo probablemente la era con el mayor caudal de informaci\u00f3n circulante diario. Todos los d\u00edas somos bombardeados de much\u00edsima <em>data<\/em> y nuestro cerebro desata una lucha inmensa para discernir entre lo urgente, lo importante y lo necesario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, si queremos ser emisores de informaci\u00f3n, el desaf\u00edo es, en primer lugar, no pasar desapercibidos. Y en segundo lugar, ser relevantes, captar la atenci\u00f3n con contenido que conmueva o entretenga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las herramientas m\u00e1s potentes que tenemos para lograr esto hoy es la <strong>personalizaci\u00f3n<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia consiste hacer sentir a alguien especial, que estamos escribiendo el mensaje solo para \u00e9l. Desde ya que nos encantar\u00eda poder hacerlo de forma real, pero los vol\u00famenes de informaci\u00f3n y la cantidad de tareas diarias a veces resultan un obst\u00e1culo para lograrlo. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2T5TwQVNRZzYT0guCBcK8Jy0XxfKMKBRPF5YgvOhuL4wb_gQ-C73Reet9aofnztNcsLwU8ulpIuL8NREkKOS5imZ-uFmYQdSym91ukB1Zw0xNW-q3_Afnh3PLV1XBOqurhPaluEp\" alt=\"\"\/><figcaption>Bueno, pero no tan as\u00ed.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las plataformas masivas de mailing poseen herramientas que permiten segmentar a los clientes, en primer lugar, coloc\u00e1ndolos en listas distintas en funci\u00f3n de sus intereses. Y, en segundo lugar, permiten utilizar variables para que cada env\u00edo salga con un t\u00edtulo din\u00e1mico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra herramienta muy utilizada es el saludo de cumplea\u00f1os autom\u00e1tico. Casi todas las plataformas de Email Marketing tienen esta funcionalidad y es un detalle que casi ninguna empresa utiliza. Todos nos sentimos bien cuando alguien se acuerda de nuestro cumplea\u00f1os. \u00bfQu\u00e9 otras fechas piensan que pueden utilizarse como disparadores de secuencias de emails?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/42ueUwGTY23Mc-E7zJWrOQwY-2pVXaD9bf-4D-3Bcdktas8QOoM3BhxsbG9Jna5-SljmBT1As6ekHxqX7sIKn2ZV6jPSWvVNbNDhmlbOmJNTrYDBn8YZ5lbc1LLzx_QB1_54onqL\" alt=\"\" width=\"488\" height=\"446\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En la agencia desarrollamos <strong>AutoClica<\/strong>, una aplicaci\u00f3n que conecta el \u00e1rea <a href=\"https:\/\/clica.agency\/blog\/como-disenar-el-exito-en-ventas\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"Embudos de venta para eCommerce: cu\u00e1les usar en 2026\">comercial<\/a> con el de email marketing y automatiza el proceso de venta, d\u00e1ndole al cliente una sensaci\u00f3n de personalizaci\u00f3n muy potente que incrementa hasta un 50% las posibilidades de concretar la venta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0Gxy4R_r6fAHS1A6-NH06I_eA3rkoUxjzJ_Lq9JFrjKWihRNAnC0N1PQWuPCroQyoaPN9lys-pg-2Jrx9FYGtDSBcSxg-tX1tPsRfqQt6nB10qc8n7HIzltJr__baHhiwmrh1t-O\" alt=\"\" width=\"428\" height=\"591\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes utilizan este concepto a la perfecci\u00f3n. Cada uno de nosotros tiene un <em>timeline <\/em>adaptado a nuestros intereses. Esto se est\u00e1 volcando al \u00e1rea comercial de una forma vertiginosa. Los monstruos de Amazon y Mercado Libre ya ofrecen experiencia similares sugiri\u00e9ndote los productos que m\u00e1s probablemente comprar\u00edas, y todo gracias a la informaci\u00f3n que tienen sobre nosotros y nuestras preferencias.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/X3zHPpOnprSn00O6s4EWJJiZK2Cu5H6XZ8EZBWZ7liiUK22BIcl9pAMISjurnZKo6facltBMrn9PpHNDYCwun2Z3saxwAkV4TP-MNVcRiiYTidIeVf0NirVgTy4-KkBBO0erbvHL\" alt=\"\" width=\"656\" height=\"331\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Hay estudios que indican que los clientes est\u00e1n dispuestos a pagar un 25% m\u00e1s de lo habitual por una experiencia de compra personalizada. Hay dos t\u00e9cnicas muy conocidas llamadas up-selling y cross-selling, que son ideales para proporcionar una experiencia <em>custom<\/em> que genere m\u00e1s <em>profit<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El up-selling o venta adicional es una t\u00e9cnica que consiste en ofrecerle a un potencial cliente o cliente un producto o servicio similar al que quiere comprar o que ha comprado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ocasiones el up selling se basa en ofrecer un producto o servicio m\u00e1s caro al que tu potencial cliente quiere comprar. Por ejemplo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>El cliente quiere un curso online<\/li><li>Despu\u00e9s de conocer sus necesidades le ofrecemos mejor un servicio de consultor\u00eda o mentor\u00eda. Esto \u00faltimo ser\u00eda un upsell.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente tiene la \u00faltima palabra siempre, pero le dej\u00e1s dos opciones: la normal y la de upsell.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2020\/01\/upseelling.jpg\" alt=\"\" class=\"wp-image-180\" width=\"512\" height=\"174\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2020\/01\/upseelling.jpg 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2020\/01\/upseelling-300x102.jpg 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2020\/01\/upseelling-768x261.jpg 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2020\/01\/upseelling-450x153.jpg 450w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El cross selling o venta cruzada consiste en ofrecer a un potencial cliente o cliente algo complementario al producto o servicio que quiere comprar o que ha comprado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todas las organizaciones que trabajen en internet tienen el desaf\u00edo de encontrar un proceso de venta que maximice la rentabilidad sin perder la experiencia personalizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo piensas que tu negocio o agencia puede potenciar sus ventas utilizando la personalizaci\u00f3n?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contin\u00faa leyendo: <a href=\"https:\/\/clica.agency\/blog\/mas-preguntas-que-respuestas\/\">M\u00e1s preguntas que respuestas<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Es una herramienta clave a la hora de comunicarnos. Conoc\u00e9 las distintas t\u00e9cnicas y plataformas que te permiten customizar tus mensajes.<\/p>\n","protected":false},"author":2,"featured_media":178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La personalizaci\u00f3n es la clave | Clica<\/title>\n<meta name=\"description\" content=\"La personalizaci\u00f3n es una herramienta clave a la hora de comunicarnos. 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