{"id":509,"date":"2022-03-18T18:37:39","date_gmt":"2022-03-18T21:37:39","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=509"},"modified":"2026-10-05T18:11:14","modified_gmt":"2026-10-05T21:11:14","slug":"buenas-practicas-para-tu-checkout","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/buenas-practicas-para-tu-checkout\/","title":{"rendered":"Buenas pr\u00e1cticas para tu checkout"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El checkout es una de las etapas m\u00e1s cr\u00edticas de una tienda online. Hay cientos de plataformas que resuelven y cumplen las buenas pr\u00e1cticas de cualquier checkout, pero nunca est\u00e1 de m\u00e1s hacer un repaso de los puntos m\u00e1s importantes que tu (y cualquier) checkout debe cumplir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son algunas maneras en las que pod\u00e9s potenciar tu secci\u00f3n de finalizaci\u00f3n de compra \u2b07\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ni<\/em>v<em>el B\u00e1sico<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Permit\u00ed que la gente compre sin necesidad de registrarse. <\/strong>Obligar a las personas a crearse un usuario para finalizar su compra es una gran traba ya que suele resultar en muchas compras inconclusas. Lo mejor es setear el modo invitado por default y, en caso de ser necesario, agregar un bot\u00f3n que le permita crear una cuenta al finalizar la compra.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dise\u00f1o mobile friendly. <\/strong>Muchas personas eligen comprar desde su celular (sobre todo si son redireccionados desde un anuncio) por eso es clave que cuando el usuario complete la informaci\u00f3n del formulario de checkout, funcione a la perfecci\u00f3n en mobile ya que muchas veces los campos y validaciones pueden presentar problemas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demostrale al usuario que est\u00e1 protegido. <\/strong>Es importante inspirarle confianza al usuario indicando links a las pol\u00edtica de privacidad de la tienda, devoluciones u otros documentos legales. Tambi\u00e9n es fundamental mostrar un \u00edcono de que los datos est\u00e1n cifrados y la informaci\u00f3n est\u00e1 viajando segura (siempre y cuando sea verdad, claro).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nivel Intermedio<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Us\u00e1 un indicador de progreso. <\/strong>Para que el usuario entienda d\u00f3nde est\u00e1 parado dentro del proceso de checkout. En qu\u00e9 paso est\u00e1, cu\u00e1ntos le faltan y cu\u00e1nto tiempo le va a tomar aproximadamente.<\/li>\n\n\n\n<li><strong>Ofrec\u00e9 una p\u00e1gina de checkout de pasos m\u00faltiples. <\/strong>Que englobe cada paso por separado: Datos personales \/ env\u00edo \/ m\u00e9todo de pago y resumen.<\/li>\n\n\n\n<li><strong>Reducir la cantidad de campos solicitados.<\/strong> Es importante solicitar del usuario los datos que realmente se necesitan para gestionar el proceso de compra. A veces solicitar una gran cantidad de informaci\u00f3n de una sola vez puede ser abrumador en el proceso de checkout.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esto viene de la mano del checkout de pasos m\u00faltiples, donde se suele realizar para ocultar algunos campos e ir mostrando al usuario de forma gradual a medida que&nbsp; se avanza en el proceso de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nivel Avanzado<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evit\u00e1 botones y distracciones que puedan causar que tu cliente se vaya sin finalizar la compra.<\/strong><strong> <\/strong>El checkout no deber\u00eda tener men\u00fa\/encabezado\/pie de p\u00e1gina ni ning\u00fan link que pueda llevar al usuario fuera del proceso de checkout. De ser necesario, siempre programar para que se abra en una pesta\u00f1a nueva para no cancelar el proceso de compra.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Us\u00e1 emociones para conectar con tus clientes. <\/strong>Poner indicadores de stock disponible o tiempo restante para la finalizaci\u00f3n de una oferta, agrega valor al producto ya que la sensaci\u00f3n de \u201cedici\u00f3n limitada\u201d crea la impresi\u00f3n de exclusividad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hac\u00e9 un follow up de las compras inconclusas. <\/strong>Enviando mails de recupero de carrito con alg\u00fan c\u00f3digo de descuento para lograr convertir mejor (est\u00e1 comprobado que la gente abre estos mails \ud83d\ude09). Si pod\u00e9s llegar a por lo menos el 1% de usuarios que perdi\u00f3 el carrito, ya est\u00e1s haciendo la diferencia.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remarketing. <\/strong>Con Google podemos hacer un tracking completo de los productos y categor\u00edas que cada usuario navega\/agrega al carrito\/intenta comprar. Toda esta informaci\u00f3n es \u00fatil para luego poder mostrar publicidad personalizada a las personas que pasaron por nuestra tienda, para que si se fueron por alguna raz\u00f3n puedan volver y recuperar esa compra perdida.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BONUS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precios claros. <\/strong>Detall\u00e1 correctamente los valores de los productos, adem\u00e1s de los m\u00e9todos de env\u00edo o posibles recargos adicionales. Es importante que el usuario entienda qu\u00e9 est\u00e1 pagando y por qu\u00e9.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cupones de descuento. <\/strong>Agreg\u00e1 la posibilidad de integrar cupones de descuento para poder incorporar el uso de los mismos en tus campa\u00f1as de marketing.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carrito de f\u00e1cil acceso.<\/strong> Tener un carrito que se actualice en tiempo real va a hacer el proceso de compra m\u00e1s simple y r\u00e1pido para el usuario. Adem\u00e1s te va a permitir mostrar todos los costos asociados a la compra para que tu cliente no se lleve sorpresas cuando pase a la pasarela de pago.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s importante:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Teste\u00e1, med\u00ed, ajust\u00e1, repet\u00ed.<\/strong><br>Es probable que tu checkout requiera mejoras constantes. Mucho prueba y error.&nbsp;<br>Necesit\u00e1s que tu checkout se actualice y modernice seg\u00fan las tendencias que vayan surgiendo.&nbsp;<br>Prob\u00e1 alternativas, analiz\u00e1 y compar\u00e1 resultados, ajust\u00e1 todo lo necesario y segu\u00ed repitiendo el proceso.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p>Para seguir profundizando: revis\u00e1 <a href=\"https:\/\/clica.agency\/blog\/shopify-vs-tienda-nube-vtex-woocommerce\/\">qu\u00e9 plataforma eCommerce elegir<\/a> y <a href=\"https:\/\/clica.agency\/blog\/checklist-tracking-ecommerce-antes-escalar-meta-ads\/\">checklist de tracking<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ecommerce checkout: buenas pr\u00e1cticas para subir la conversi\u00f3n en tu tienda online. Guest checkout, pagos, trust signals y menos fricci\u00f3n.<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce Checkout: buenas pr\u00e1cticas para convertir m\u00e1s | Clica<\/title>\n<meta name=\"description\" content=\"Ecommerce checkout: buenas pr\u00e1cticas para subir la conversi\u00f3n en tu tienda online. 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