{"id":755,"date":"2025-06-03T14:29:43","date_gmt":"2025-06-03T17:29:43","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=755"},"modified":"2025-06-04T15:47:37","modified_gmt":"2025-06-04T18:47:37","slug":"quien-decide-realmente-el-algoritmo-o-vos","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/","title":{"rendered":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos?"},"content":{"rendered":"\n<p>La semana pasada nos pregunt\u00e1bamos si ten\u00eda sentido que una agencia de marketing use este canal y para qu\u00e9. Y decidimos que s\u00ed, no solo tiene sentido, sino que creemos que puede ser un espacio s\u00faper interesante para hacernos preguntas y compartirles reflexiones que en otros espacios es dif\u00edcil. Sentimos la necesidad de hablar de cosas que, aunque inc\u00f3modas, est\u00e1n cambiando r\u00e1pidamente la forma en que vivimos y trabajamos.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Justamente por eso empezamos hablando de algo que parece ciencia ficci\u00f3n, pero que est\u00e1 m\u00e1s cerca de lo que pensamos: en el primer episodio de la \u00faltima temporada de Black Mirror, si no pag\u00e1s por un plan premium, ten\u00e9s que escuchar publicidades en voz alta que te interrumpen en medio de una conversaci\u00f3n. \u00bfRid\u00edculo? S\u00ed. \u00bfDist\u00f3pico? Tambi\u00e9n. Pero, de alguna manera, posible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1024x576.png\" alt=\"\" class=\"wp-image-765\" style=\"width:811px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1024x576.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-300x169.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-768x432.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-450x253.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3.png 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lo curioso de Black Mirror es que, a esta altura, ya no se siente como ciencia ficci\u00f3n, sino como un adelanto inc\u00f3modo de lo que puede venir. No hace falta ir tan lejos para darte cuenta que ya estamos rodeados de publicidad que no pedimos y que no siempre podemos evitar. La pregunta no es si llegar\u00e1 algo as\u00ed, sino cu\u00e1ndo y c\u00f3mo.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En los \u00faltimos a\u00f1os, la publicidad dej\u00f3 de ser solo un cartel que ves r\u00e1pido y pas\u00f3 a ser una voz que te interrumpe cuando mir\u00e1s stories o intent\u00e1s ver un video en YouTube.&nbsp;<strong>La atenci\u00f3n se convirti\u00f3 en la moneda m\u00e1s valiosa, y las marcas est\u00e1n dispuestas a pagar lo que sea para conseguirla.<\/strong>&nbsp;Pero en alg\u00fan momento, este modelo empieza a romperse. Porque el ruido molesta, cansa y agota.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La <a href=\"https:\/\/clica.agency\/blog\/tiene-sentido-invertir-en-anuncios\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"\u00bfTiene sentido invertir en anuncios online?\">pauta<\/a> que viene \u2014y que ya empez\u00f3 a llegar\u2014 es m\u00e1s sutil. Es invisible, pero efectiva. No interrumpe: se integra.&nbsp;<a href=\"https:\/\/clica.tr.pemsv30.net\/c\/eyJhIjoiY2xpY2EiLCJtIjoibWFpbF9jbWFvZmNtcTExd29wMDk4MDQwbW1peDkzIiwibCI6ImxpbmtfNjQyMDAxNDQzZTNiNjk3OGRiMzRiMmYxZGZiNmY1NDFiN2ZmZGZmMV8wZTBlMWEiLCJpIjpbXSwidSI6Imh0dHBzOi8vb3BlbmFpLmNvbS9jaGF0Z3B0L3NlYXJjaC1wcm9kdWN0LWRpc2NvdmVyeS8_dXRtX3NvdXJjZT1wZXJmaXQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Uy5QLkEuTSUyMCU3QyUyMFZvbCUyMDAxJTIwJTdDIiwiYyI6IiIsImgiOiI4YWZiNWQifQ\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clica.tr.pemsv30.net\/c\/eyJhIjoiY2xpY2EiLCJtIjoibWFpbF9jbWFvZmNtcTExd29wMDk4MDQwbW1peDkzIiwibCI6ImxpbmtfNjQyMDAxNDQzZTNiNjk3OGRiMzRiMmYxZGZiNmY1NDFiN2ZmZGZmMV8wZTBlMWEiLCJpIjpbXSwidSI6Imh0dHBzOi8vb3BlbmFpLmNvbS9jaGF0Z3B0L3NlYXJjaC1wcm9kdWN0LWRpc2NvdmVyeS8_dXRtX3NvdXJjZT1wZXJmaXQmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Uy5QLkEuTSUyMCU3QyUyMFZvbCUyMDAxJTIwJTdDIiwiYyI6IiIsImgiOiI4YWZiNWQifQ&amp;source=gmail&amp;ust=1749056667090000&amp;usg=AOvVaw10FI-d_H87Qt_raDJY56j0\">ChatGPT anunci\u00f3 una nueva funci\u00f3n<\/a>&nbsp;que ya permite buscar productos directamente desde el modo \u00absearch\u00bb. Por ahora, elige lo que muestra en base a cierta informaci\u00f3n general que encuentra en internet. Pero el pr\u00f3ximo paso podr\u00eda ser mostrar resultados pagos.<\/p>\n\n\n\n<p>O sea, publicidad.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-1024x576.png\" alt=\"\" class=\"wp-image-766\" style=\"width:800px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-1024x576.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-300x169.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-768x432.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-1536x864.png 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-2048x1152.png 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-450x253.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-1-1-1599x900.png 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Esto no es algo lejano.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Y ac\u00e1 est\u00e1 la verdadera pregunta inc\u00f3moda:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u00bfQueremos ese tipo de publicidad? \u00bfQueremos vivir en un mundo donde incluso nuestras decisiones aparentemente libres est\u00e9n influenciadas por algoritmos que \u00abnos conocen\u00bb demasiado bien?<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quiz\u00e1 la publicidad del futuro inmediato no se trate de gritar m\u00e1s fuerte, sino de susurrar justo lo que quer\u00edas escuchar. Pero incluso ah\u00ed, quienes hacemos publicidad tendremos que decidir si usamos lo que sabemos sobre vos para influenciarte de forma \u00e9tica y transparente, o simplemente para explotar debilidades y deseos. El poder de elegir no es menor, y los valores con los que elegimos comunicar ser\u00e1n m\u00e1s importantes que nunca.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No son preguntas para responder r\u00e1pido. Son preguntas para tener cerca, como una peque\u00f1a incomodidad, mientras el futuro se nos acerca m\u00e1s r\u00e1pido de lo que podemos imaginar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La atenci\u00f3n es la nueva moneda.<br \/>\nLa publicidad dej\u00f3 de interrumpir para empezar a susurrar. \u00bfEstamos listos para ese futuro?<\/p>\n","protected":false},"author":2,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica<\/title>\n<meta name=\"description\" content=\"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica\" \/>\n<meta property=\"og:description\" content=\"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\" \/>\n<meta property=\"og:site_name\" content=\"Clica\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T17:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T18:47:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Banners.2-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\"},\"author\":{\"name\":\"Mathias\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d\"},\"headline\":\"\u00bfQui\u00e9n decide realmente: el algoritmo o vos?\",\"datePublished\":\"2025-06-03T17:29:43+00:00\",\"dateModified\":\"2025-06-04T18:47:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/clica.agency\/blog\/#organization\"},\"articleSection\":[\"Creatividad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\",\"url\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\",\"name\":\"\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica\",\"isPartOf\":{\"@id\":\"https:\/\/clica.agency\/blog\/#website\"},\"datePublished\":\"2025-06-03T17:29:43+00:00\",\"dateModified\":\"2025-06-04T18:47:37+00:00\",\"description\":\"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.\",\"breadcrumb\":{\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/clica.agency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQui\u00e9n decide realmente: el algoritmo o vos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clica.agency\/blog\/#website\",\"url\":\"https:\/\/clica.agency\/blog\/\",\"name\":\"Clica\",\"description\":\"Contamos lo que aprendemos mientras ayudamos a marcas a crecer\",\"publisher\":{\"@id\":\"https:\/\/clica.agency\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clica.agency\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clica.agency\/blog\/#organization\",\"name\":\"Clica\",\"url\":\"https:\/\/clica.agency\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg\",\"contentUrl\":\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg\",\"width\":1,\"height\":1,\"caption\":\"Clica\"},\"image\":{\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/instagram.com\/somos.clica\",\"https:\/\/www.linkedin.com\/company\/agencia-clica\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d\",\"name\":\"Mathias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/clica.agency\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/656aeba821899db8838d27c09cbfdbe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/656aeba821899db8838d27c09cbfdbe1?s=96&d=mm&r=g\",\"caption\":\"Mathias\"},\"sameAs\":[\"http:\/\/clica.com.ar\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica","description":"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica","og_description":"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.","og_url":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/","og_site_name":"Clica","article_published_time":"2025-06-03T17:29:43+00:00","article_modified_time":"2025-06-04T18:47:37+00:00","og_image":[{"width":2560,"height":667,"url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Banners.2-3-scaled.jpg","type":"image\/jpeg"}],"author":"Mathias","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mathias","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#article","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/"},"author":{"name":"Mathias","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d"},"headline":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos?","datePublished":"2025-06-03T17:29:43+00:00","dateModified":"2025-06-04T18:47:37+00:00","mainEntityOfPage":{"@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"articleSection":["Creatividad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/","url":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/","name":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos? | Clica","isPartOf":{"@id":"https:\/\/clica.agency\/blog\/#website"},"datePublished":"2025-06-03T17:29:43+00:00","dateModified":"2025-06-04T18:47:37+00:00","description":"La atenci\u00f3n es la nueva moneda y la publicidad dej\u00f3 de interrumpir. Reflexi\u00f3n sobre algoritmos, segmentaci\u00f3n y el futuro de los anuncios digitales.","breadcrumb":{"@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/clica.agency\/blog\/quien-decide-realmente-el-algoritmo-o-vos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/clica.agency\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQui\u00e9n decide realmente: el algoritmo o vos?"}]},{"@type":"WebSite","@id":"https:\/\/clica.agency\/blog\/#website","url":"https:\/\/clica.agency\/blog\/","name":"Clica","description":"Contamos lo que aprendemos mientras ayudamos a marcas a crecer","publisher":{"@id":"https:\/\/clica.agency\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clica.agency\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/clica.agency\/blog\/#organization","name":"Clica","url":"https:\/\/clica.agency\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","contentUrl":"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2019\/12\/logo-pink.svg","width":1,"height":1,"caption":"Clica"},"image":{"@id":"https:\/\/clica.agency\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/somos.clica","https:\/\/www.linkedin.com\/company\/agencia-clica"]},{"@type":"Person","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/e34c5536086638852be2c41353a8c97d","name":"Mathias","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/clica.agency\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/656aeba821899db8838d27c09cbfdbe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/656aeba821899db8838d27c09cbfdbe1?s=96&d=mm&r=g","caption":"Mathias"},"sameAs":["http:\/\/clica.com.ar"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/755"}],"collection":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":16,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":806,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions\/806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clica.agency\/blog\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}