{"id":776,"date":"2025-06-04T11:29:26","date_gmt":"2025-06-04T14:29:26","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=776"},"modified":"2025-06-04T15:57:53","modified_gmt":"2025-06-04T18:57:53","slug":"lo-que-el-hot-sale-nos-dejo","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/lo-que-el-hot-sale-nos-dejo\/","title":{"rendered":"Lo que el Hot Sale nos dej\u00f3"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Hot Sale termin\u00f3, y qued\u00f3 claro que no fue igual que otros a\u00f1os.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3n con ediciones anteriores, <strong>muchas marcas vendieron entre un 20% y un 30% menos.<\/strong> Otras, en cambio, hicieron un GRAN Hot Sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-1024x431.png\" alt=\"Datos extra\u00eddos a partir de nuestra propia base de clientes\" class=\"wp-image-777\" style=\"width:822px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-1024x431.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-300x126.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-768x323.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-1536x647.png 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-2048x862.png 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-450x190.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-2-1-1900x800.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Datos extra\u00eddos a partir de nuestra propia base de clientes<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfDonde estuvo la diferencia?<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El factor determinante estuvo en quienes, adem\u00e1s de cumplir con lo b\u00e1sico, lograron sostener su identidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas que mejores resultados obtuvieron no improvisaron:&nbsp;<strong>mostraron procesos, sostuvieron un tono y mantuvieron el v\u00ednculo con su comunidad.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando esa conexi\u00f3n no existe, la decisi\u00f3n de compra se vuelve m\u00e1s racional y se compite desde otro lugar: precio, descuentos, calidad del producto, env\u00edo gratuito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esos casos, notamos un efecto m\u00e1s retardado: la gente se tom\u00f3 m\u00e1s tiempo para comparar y analizar.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"435\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1.png\" alt=\"Imagen del evento PreHotsale de Google\" class=\"wp-image-778\" style=\"width:722px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1.png 687w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1-300x190.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-3-1-450x285.png 450w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><figcaption class=\"wp-element-caption\">Imagen del evento PreHotsale de Google<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esto que mencionamos no es un dato estad\u00edstico ni un informe t\u00e9cnico. Es una percepci\u00f3n compartida, que surgi\u00f3 de charlas reales con emprendedores, due\u00f1os de negocio, gerentes y colegas del ecosistema PyME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) public\u00f3 los resultados oficiales del evento, que muestran una foto diferente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facturaci\u00f3n total: $566 mil millones (+63% vs. 2024)<\/li>\n\n\n\n<li>Ticket promedio: $97.294 (+43%)<\/li>\n\n\n\n<li>Unidades vendidas: +11 millones (+9%)<\/li>\n\n\n\n<li>49% de las marcas participantes fueron PyMEs y emprendedores <\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"880\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-4.png\" alt=\"\" class=\"wp-image-781\" style=\"width:444px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-4.png 705w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-4-240x300.png 240w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Estos n\u00fameros reflejan el volumen global del evento \u2014donde participan tanto grandes empresas como marcas m\u00e1s chicas\u2014 pero nosotros, miramos con m\u00e1s atenci\u00f3n&nbsp;lo&nbsp;que pasa en el mundo PyME. Y ah\u00ed, la sensaci\u00f3n fue otra.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que vimos desde adentro<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0Insight #1<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las pruebas que hicimos mostraron que dejar correr creativos ya validados rindi\u00f3 m\u00e1s que forzar al algoritmo con <a href=\"https:\/\/clica.agency\/blog\/tiene-sentido-invertir-en-anuncios\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"\u00bfTiene sentido invertir en anuncios online?\">anuncios<\/a> tem\u00e1ticos de\u00a0Hot\u00a0Sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sospechamos que la est\u00e9tica del evento \u2014grandes descuentos, logos,&nbsp;HOT+MARCA, beneficios por doquier\u2014 termin\u00f3 saturando r\u00e1pido. Nadie sorprendido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anuncios m\u00e1s simples, ya activos, sin tanto ploteo, mostraron mejores CTR. Cuando la gente clickeaba y ve\u00eda que la tienda participaba del evento, la venta igual se cerraba.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-1024x431.png\" alt=\"Datos extra\u00eddos a partir de nuestra propia base de clientes\" class=\"wp-image-782\" style=\"width:893px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-1024x431.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-300x126.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-768x323.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-1536x647.png 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-2048x862.png 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-450x190.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-5-1900x800.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Datos extra\u00eddos a partir de nuestra propia base de clientes<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight #2<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El UGC en modo selfie perdi\u00f3 impacto.<br>Filmarse recitando beneficios con un CTA gen\u00e9rico ya no mueve la aguja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gente detecta cu\u00e1ndo hay una intenci\u00f3n real de comunicar y cu\u00e1ndo simplemente le est\u00e1n vendiendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Ojo! El UGC es un formato perfecto cuando hay construcci\u00f3n de marca previa.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight #3<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El contenido org\u00e1nico termin\u00f3 siendo clave durante el&nbsp;Hot&nbsp;Sale.<br>Las marcas que mejor&nbsp;lo&nbsp;aprovecharon no replicaron&nbsp;lo&nbsp;mismo en reels y en stories.<br><br>Entendieron que las stories le hablan a su audiencia m\u00e1s fiel y usaron ese canal como si fuera un grupo de WhatsApp: con cercan\u00eda, naturalidad y tono humano.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight #4<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El tercer d\u00eda fue el mejor para muchas marcas.<br><br>\u00bfPor qu\u00e9? Porque los usuarios compararon, se tomaron su tiempo y, cuando se sintieron seguros, compraron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia del a\u00f1o pasado, no todo pas\u00f3 el primer d\u00eda.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-1024x431.png\" alt=\"Datos extra\u00eddos a partir de nuestra propia base de clientes\" class=\"wp-image-783\" style=\"width:851px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-1024x431.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-300x126.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-768x323.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-1536x647.png 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-2048x862.png 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-450x190.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-6-1900x800.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Datos extra\u00eddos a partir de nuestra propia base de clientes<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>En resumen: <\/strong><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas que mejor vendieron no cambiaron qui\u00e9nes son por tres d\u00edas de euforia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hicieron&nbsp;lo&nbsp;que vienen haciendo todo el a\u00f1o: contar, mostrar, escuchar, sostener.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A una cliente que le fue muy bien:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7-1024x302.png\" alt=\"\" class=\"wp-image-784\" style=\"width:797px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7-1024x302.png 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7-300x88.png 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7-768x226.png 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7-450x133.png 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/unnamed-7.png 1188w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cLa marca no reemplaza la pauta,<\/strong><br><strong>pero la pauta no salva una marca ausente\u201d.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Hot Sale dej\u00f3 algo m\u00e1s que n\u00fameros.<br \/>\nMientras algunos miran la facturaci\u00f3n total, nosotros pusimos el foco en lo que pas\u00f3 dentro del ecosistema PyME. Y ah\u00ed, lo que marc\u00f3 la diferencia no fueron los descuentos, sino la coherencia de marca, la conexi\u00f3n con la comunidad y los contenidos bien pensados.<\/p>\n","protected":false},"author":2,"featured_media":790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo que el Hot Sale nos dej\u00f3 | Clica<\/title>\n<meta name=\"description\" content=\"An\u00e1lisis de lo que dej\u00f3 el Hot Sale para las PyMEs argentinas. 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