{"id":839,"date":"2025-06-18T11:31:07","date_gmt":"2025-06-18T14:31:07","guid":{"rendered":"https:\/\/clica.agency\/blog\/?p=839"},"modified":"2025-06-26T16:35:52","modified_gmt":"2025-06-26T19:35:52","slug":"del-hit-al-insight-lecciones-babasonicas-para-marcas-inquietas","status":"publish","type":"post","link":"https:\/\/clica.agency\/blog\/del-hit-al-insight-lecciones-babasonicas-para-marcas-inquietas\/","title":{"rendered":"Del hit al insight: lecciones babas\u00f3nicas para marcas inquietas"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>El enigma Babas\u00f3nico&nbsp;<\/strong><\/h4>\n\n\n\n<p>Probablemente no haya m\u00e1s de cinco bandas en el mundo que sigan vigentes, de verdad vigentes, despu\u00e9s de treinta a\u00f1os de carrera. Una de ellas es Babas\u00f3nicos. Cada vez que sacan un disco nuevo, pibes de 18 y adultos de 50 se aprenden las letras en tiempo r\u00e9cord. \u00bfEl secreto? Diego Uma lo coment\u00f3 al pasar en una entrevista que escuch\u00e9 de casualidad:<\/p>\n\n\n\n<p><em><strong>\u201cUtilizamos el estilo para permear y distribuir viralmente nuestro mensaje.\u201d<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Uma_BBS.mp4\"><\/video><figcaption class=\"wp-element-caption\">Diego Uma, integrante de Babas\u00f3nicos<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Del riff al caballo<\/strong><\/strong><\/h4>\n\n\n\n<p>Esa frase me peg\u00f3 como un chispazo. Mientras Uma hablaba, la imagen que me vino a la cabeza fue la del Caballo de Troya. No el mito b\u00e9lico, sino la mec\u00e1nica narrativa: esconder algo poderoso adentro de un envoltorio irresistible. Si Babas\u00f3nicos usa el pop como c\u00e1scara y la letra como lanza, \u00bfpor qu\u00e9 las marcas no har\u00edamos lo mismo?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-1024x683.jpg\" alt=\"\" class=\"wp-image-841\" style=\"width:651px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-1024x683.jpg 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-300x200.jpg 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-768x512.jpg 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-1536x1024.jpg 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-2048x1365.jpg 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-450x300.jpg 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Troya-1350x900.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Estrategia undercover<\/strong><\/strong><\/h4>\n\n\n\n<p>En un oc\u00e9ano de informaci\u00f3n donde todo compite por dos segundos de atenci\u00f3n, meter el producto de frente est\u00e1 destinado a naufragar. El truco es cubrir la idea \u2014o el servicio, o la causa\u2014 con un tema que le importe a la gente. Enga\u00f1o narrativo, si quer\u00e9s, pero honesto: mostrar la capa que seduce para que, cuando te quieras acordar, el mensaje ya est\u00e9 adentro.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>El n\u00facleo es tu producto, el resto son capas<\/strong><\/strong><\/h4>\n\n\n\n<p>Pensalo como una cebolla. En el centro late eso que de verdad quer\u00e9s decir. Alrededor, una escena reconocible, un tono cercano, una est\u00e9tica que invite a compartir. No se trata de edulcorar la verdad, sino de contarla de forma creativa para que se perciba sin imponerse. Si llegaste al n\u00facleo y te hizo llorar un poco, misi\u00f3n cumplida.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-1024x683.jpg\" alt=\"\" class=\"wp-image-842\" style=\"width:664px;height:auto\" srcset=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-1024x683.jpg 1024w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-300x200.jpg 300w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-768x512.jpg 768w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-1536x1024.jpg 1536w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-2048x1365.jpg 2048w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-450x300.jpg 450w, https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Cebolla-1350x900.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nuestros Caballos de Troya<\/strong><\/h3>\n\n\n\n<ul>\n<li>Una <a href=\"https:\/\/www.instagram.com\/reel\/DKc1116vPgX\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D\">sesi\u00f3n de terapia ficcionada<\/a> que, en el fondo, habla de burnout creativo y marcas que no escuchan.<\/li>\n\n\n\n<li>La historia de las <a href=\"https:\/\/www.instagram.com\/reel\/C0uqcBPPAYB\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">tres estrellas Michelin<\/a> que esconde la estrategia de marketing m\u00e1s fina que vimos.<\/li>\n\n\n\n<li>Una <a href=\"https:\/\/www.instagram.com\/reel\/DG3lUJPvADi\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">escena inolvidable de <em>Nueve Reinas<\/em><\/a> convertida en cr\u00edtica a los gur\u00fas express de performance.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"226\" src=\"https:\/\/clica.agency\/blog\/wp-content\/uploads\/2025\/06\/Comp-1_1.gif\" alt=\"\" class=\"wp-image-845\" style=\"width:674px;height:auto\"\/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A simple vista, tres snacks de contenido. Por dentro, preguntas, data y ese twist que queremos dejar picando.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En Clica hacemos de esto un mantra. No todo es t\u00e9cnica ni performance, pero todo \u2014o casi todo\u2014 tiene intenci\u00f3n. A veces lo disfrazamos de humor, otras de belleza. Lo dejamos flotando, esperando que alguien vea qu\u00e9 hay detr\u00e1s. Porque el contenido m\u00e1s efectivo suele ser el m\u00e1s sutil.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta nota exploramos c\u00f3mo lo est\u00e9tico puede ser un veh\u00edculo para decir algo que realmente importa. Una reflexi\u00f3n sobre mensajes encubiertos, estrategias con capas y creatividad que no se nota (pero se siente).<\/p>\n","protected":false},"author":2,"featured_media":853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27,4,28,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Del hit al insight: lecciones babas\u00f3nicas para marcas inquietas | Clica<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 puede aprender tu marca de la estrategia creativa de Babas\u00f3nicos. 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